Health Informatics. I like to explain kinda like this.
In the Academic world: how can this software (or system) create better outcomes for the patient (and increase the profit margin for the hospital)
In the Hospital world: how can this software (or system) make the nurses happy (and increase the profit margin for the hospital)
In the Business world: how can this software (or system) make the doctors happy (and increase their profit margin)
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